Bundle a pinch of gratitude
Product bundling is a concept that has been applied successfully by various industries for many years. Recently, it has begun to catch interest in the financial world. A bundle is a group of two or more products or services offered to a customer, from which a customer derives better value than if the products were purchased individually. By introducing non-financial products or services, MOBICASH can cater to customer lifestyles and needs. For example, offering insurance on items such as mobile phones, travel insurance, identity theft protection and premier event access. Why introduce these value-added services into the mix?
- MOBICASH can generate additional revenues from existing customers by offering these services.
- MOBICASH customers can have a single location to purchase multiple products and services, especially if there is additional value in the form of convenience or price.
- Most importantly, customers will return to continuously update and personalize their non-financial products or services on a regular basis.
- By allowing customers to customize their experiences through various channels, and by allowing MOBICASH to offer suitable products and services based on customer data, MOBICASH can increase its market share, generate additional revenues, and create customer stickiness and retention.